The Spokane Shock Arena Football Logo is a secondary mark designed for the team’s helmets and merchandise. The Shock marketing team came to us in 2008 to help boost ticket sales. In the process, we also helped introduce a new brand. By 2010 we were producing most of their public marketing materials including posters, tickets, outdoor billboards, and pocket schedule with a point-of-purchase box. We also rebranded the team with these secondary logos that ended up replacing the original logo design in large part.