Little House of Smiles Children’s Dentistry

Little House of Smiles Children's Dentistry Los Angeles California Logo Design

Project Background:

Little House of Smiles is a Children’s Dentistry in Fontana, California, just outside Los Angeles. They saw another children’s dentistry logo and website that we had designed and developed and called us to help them build their new website. It turns out that they were actually looking to rebrand their entire office. So when they found out that we are a full-service graphic design agency, one thing lead to another and we created an entirely new branding campaign for them starting with the logo design. Along with the logo, we developed some reusable character illustrations that are used on tee shirts and wallpaper. The website design and development were the final pieces of the puzzle which included some simple animations that bring life to the site. The dentistry office is extremely happy with its new brand and even had the characters produced as lifesize 3D office decor.

Success Metrics:

As of now, the overall reaction to the new branding campaign is amazing. Patients are taking their pictures with the characters. The website is generating double the traffic. The logo is receiving numerous positive comments.

What We Would Have Done Differently:

It’s hard to say what we would have done differently on the design side. This is by far one of the easiest clients we’ve ever worked with and they gave us a lot of freedom. So the only thing that isn’t openly seen is the budget. That is the one area where we underestimated the amount of work. But it is also one of those areas in which we differentiate ourselves from our competitors. We NEVER charge more than we estimate (*It is spelled out in our contract). The budget is a pretty small thing when you get to do fun work that you enjoy. This brand has already increased the Little House of Smiles revenue and turned into more work, so there’s really nothing to complain about on our end.

Work Produced:

Dentistry Logo Design, Character Illustrations, Website Design & Development, Stationery Design, Wallpaper Design, Tee Shirt Design, Office Forms, Posters, Raffle Tickets

Little House of Smiles Children’s Dentistry
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