This concept was for the National Affordable Housing Network in Butte, Montana. In the beginning, they asked us to build a website for them. They were getting a grant specifically for the website. Sounded good to us. After doing a little research and sketching, we came up with a whole new brand for them. We reconstructed their logo focusing on typography for legibility and impact. After that, we designed their website keeping the end user in mind—they need easy points of contact and clearer information. After all of that, the National Affordable Housing Network went silent. We kept trying to get in touch, but there was no response.
Eventually, we did hear back. It turned out that they didn’t receive their grant. So when all was said and done, they got a website design, but no website. They also got a new logo but didn’t want to implement it with their old style. We offered to finish the project as pro-bono but it never happened. In the end, this is still a great example of logo design and website design and what we can do for other businesses.
In the words of National Affordable Housing Network:
The Network assists households in need to reach the dream of homeownership through education and construction of high-performance homes, particularly by self-help family teams. The Network conducts demonstration projects and programs to assist its home area of Southwest Montana while providing technical assistance and educational house plans illustrating methods currently in use.