Author: kevinpiazza

In the world of brand marketing, things are so simple that they often become hard. Doodl is always here to help, and in the spirit of helping, we would like to offer a quick way to understand your brand.

A clear definition is helpful:

YOUR BRAND IS What you stand for, how you are perceived by the public, and what ideas are held in an individual’s mind about your business.

You can influence your brand perception through three core areas:

WHAT YOU DO: (Hard Characteristics) Strategy, services, fees, reputation, market position, size, turnover.

HOW YOU DO IT: (Soft Characteristics) Service philosophy or managing the client experience, personality of partners, personality of the staff.

WHAT YOU SAY: (Overall Character) Tone and style of communication, corporate Identity, and image, marketing and collateral, public relations, physical environment/offices. This would be your brand marketing. Another way to say it is taking your brand to the streets.  Getting the message out about what you do, how you do it, and what you say.

Find out how Doodl can help you say what you mean and build a better brand.

Running a business in today’s marketplace is far more demanding than it was 10 or 20 years ago with all the new technology and different forms of competition springing up. Thankfully, some things are still the same, like your commitment to customer satisfaction, client relationships, and the four Ps of marketing. Today we’re talking promotion.

If you’ve forgotten the four Ps from your marketing 101 class, here’s a refresher course:

• PRODUCT. What is the main thing that justifies your business’s existence?
• PRICE. How much do you need to charge and how much more can you charge to increase revenue?
• PLACEMENT. Where will your product be sold? Also thought of as distribution.
• PROMOTION. How will people find your product?

These four Ps are all equally critical to your business’s success. Most companies think hard about the product, how much they can charge for the product and if that price point will make them profit, and where they want to sell their product. However, many businesses stop at this point and leave the fourth P up to chance. Sure, you can throw some money at an advertisement here, or a brochure there, but throwing money at promotion is not nearly enough to address the fourth P. No, if a business wants to be healthy, it should invest in the development of its brand strategy. That is why Doodl exists. Contact us to find out how we can develop a consistent creative promotion that will help build brand loyalty and long-term effectiveness.

Seems like a lifetime ago that I started doing art and design professionally at DesignSight in Seattle, Washington. The year was 1997 but I had already wet my whistle with several freelance projects by then. Then one day, I walked into an interview with my Ross dress shirt and crooked tie. A couple of gentlemen took a chance on me and I will be eternally grateful to both Brent Cook and Chris Settle. They were great at allowing me to screw up and learn from and through their business as a young pup. Now I own my own business and wish I had paid more attention. At any rate. Here’s to you Chris and Brent—thank you!