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Project Background: This was a personal pro-bono project for the Bitterroot Valley Homeschool group in Montana. The group contacted me about designing their graduation program. That was easy enough, but without some sort of identity, there was really no direction. Each young adult that was graduating had their own sense of style making the essential message […]
Dennis & Phyllis Washington Foundation Brochure
Project Background: The Dennis & Phyllis Washington Foundation had us design this brochure for the Early Edge Montana program. The goal of this brochure is to encourage businesses to invest in high-quality early education while educating the readers about the benefits. The project included custom design including a timeline and illustration. We categorized each section […]
Professional Designers Transcend Their Industry
Call them experts. Call them genius. Just make sure you call them. Clients who trust a professional to work on their car, or perform surgery, should no less trust professional designers. Gain the full advantage of a designer’s talents and process to help your business thrive in a competitive marketplace. From putting your name on […]
Theopolis Institute
The Theopolis Institute logo design was the first step in the overall branding project. This logo has deep meaning and cultural significance (see below). It is the flag star by which the school and ministry are now defined. Theopolis is primarily the works of Peter Leithart. He is a Christian theologian and author who offers […]
Chicks n Chaps
Chicks n Chaps holds women’s rodeo clinics and fundraisers all over the United States. They educate women about the sport of rodeo and the western lifestyle for the benefit of breast cancer victims. The proceeds go to local women impacted by the financial, physical, and emotional burdens of breast cancer. They asked us to create […]
Value is Created by Professional Design
Graphic Design is an investment in value. First of all, Graphic Design is an investment in innovative thinking. It is positioning a brand by communicating its values. It is creating competitive advantages, customer trust and loyalty, and expanding market share. The modern business environment is changing rapidly. Competition is increasing and businesses need solutions to stay […]
The Art of Product Branding
True product branding is an art. Over the last hundred years, the art of branding has shifted from announcing that a product or service existed to becoming a culture shaped by that product or service. First, let us remember a simple definition of branding is: what you stand for. How does the public view you? What […]
Color Theory & Psychology
Whether you realize it or not, the colors of your brand influence people. From the ever recognizable red of Coca-Cola to the bright blue of Ford, the way we perceive and react to color affects us in a multitude of ways. The culmination of these things is called color theory. Color theory is more important than […]
Creating Buy-In With Your Brand
Last time, we considered “what” your brand is, and decided on a simplified answer—what you stand for, how you are perceived by the public, and what ideas are held in an individual’s mind about your business. Now let’s consider “why” your brand matters and “who” it matters to. If the simple definition we have settled on […]
Understand Your Brand Marketing
In the world of brand marketing, things are so simple that they often become hard. Doodl is always here to help, and in the spirit of helping, we would like to offer a quick way to understand your brand. A clear definition is helpful: YOUR BRAND IS What you stand for, how you are perceived by […]
The Promotion Experts
Running a business in today’s marketplace is far more demanding than it was 10 or 20 years ago with all the new technology and different forms of competition springing up. Thankfully, some things are still the same, like your commitment to customer satisfaction, client relationships, and the four Ps of marketing. Today we’re talking promotion. […]
Child Care Resources
Project Background The rebrand for Child Care Resources has proven successful. They asked us to build a better brand for their organization and we did. We started with their mission statement. Then we created a couple of elevator speeches to help them explain what it is that they do in plain English. Next, we created […]
HeartLines
HeartLines logo design is for a Native Indian training and resource organization. They create products that speak to the native peoples of the land and their strong connection with the land. Complete book design including cover and internal pages for Heartlines. We also wrote the title for this book. It had a working title but […]
University of Montana School of Business
The University of Montana School of Business website design is fun, though, it is also ever-changing. Usually, the computer science department builds the sites. But they hired us to come up with a user-friendly design.
I Started A Design Business
Seems like a lifetime ago that I started doing art and design professionally at DesignSight in Seattle, Washington. The year was 1997 but I had already wet my whistle with several freelance projects by then. Then one day, I walked into an interview with my Ross dress shirt and crooked tie. A couple of gentlemen […]