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What is Graphic Design?
Technically Speaking Graphic design is the process of exploring and implementing solutions to visual communications problems. Graphic designers use both design and production elements—including color theory, typography, illustration, photography, animation, printing processes, raw materials, and programming techniques—to organize ideas visually that convey a desired impact and message. In addition to exercising aesthetic judgment and project…
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Plan For Future Success
Every year I reevaluate my business. Not because it needs change, but because it needs to be reminded of what the goal has always been. The simple answer is, “help businesses succeed.” The more complex answer is, “help businesses define success.” It’s never the same for any business. It amazes me how every business is…
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Open For Business
First of all, let me start by saying that every business is essential. There is no such thing as an “unessential” business. If you work to provide for your family or yourself—then your job, your employees, and your business are essential. Sure, we can find better, safer ways to work. But now is the time…
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Montana Folk Festival Branding
Project Background We created the first festival branding with the National Folk Festival from 2008-2010. The work continues with the locally owned Montana Folk Festival in Butte, Montana. We have designed the marketing materials every year of the festival. From print projects and website design, fostering the brand has become the focus. The goal is…
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1805% Return on Investment?
That’s right. It’s not a typo. From 2007 to 2014 Doodl Creative Studio (formerly Crevin Advertising) was on retainer with Gateway Community Credit Union in Missoula, Montana. We built a trusted, more desirable brand through creative print primarily, but also through TV and radio advertising. In that time their assets increased from $40 million to…
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Professional Designers Transcend The Industry
Call them experts. Call them genius. Just make sure you call them. Clients who trust a professional to work on their car, or perform surgery, should no less trust professional designers. Gain the full advantage of a designer’s talents and processes to help your business thrive in a competitive marketplace. From putting your name on…
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Value is Created by Professional Design
Graphic Design is an investment in value. First of all, Graphic Design is an investment in innovative thinking. It is positioning a brand by communicating its values. It is creating competitive advantages, customer trust and loyalty, and expanding market share. The modern business environment is changing rapidly. Competition is increasing and businesses need solutions to stay…
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The Art of Product Branding
True product branding is an art. Over the last hundred years, the art of branding has shifted from announcing that a product or service existed to becoming a culture shaped by that product or service. First, let us remember a simple definition of branding is: what you stand for. How does the public view you? What…
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Color Theory & Psychology
Whether you realize it or not, the colors of your brand influence people. From the ever-recognizable red of Coca-Cola to the bright blue of Ford, the way we perceive and react to color affects us in a multitude of ways. The culmination of these things is called color theory. Color theory is more important than you…
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Creating Buy-In With Your Brand
Last time, we considered “what” your brand is, and decided on a simplified answer—what you stand for, how you are perceived by the public, and what ideas are held in an individual’s mind about your business. Now let’s consider “why” your brand matters and “who” it matters to. If the simple definition we have settled on…