Whether you realize it or not, the colors of your brand influence people. From the ever-recognizable red of Coca-Cola to the bright blue of Ford, the way we perceive and react to color affects us in a multitude of ways. The culmination of these things is called color theory.
Color theory is more important than you think.
Color theory is a science in itself. There’s a lot involved. Perception of color is subjective to our own personal experiences and our broader cultural experiences. Colors not only affect the mind but also the body. Studies have shown that actual physiological changes occur when people are exposed to certain colors. Color can stimulate, depress, increase appetite, and create emotional responses and feelings of warmth or coolness. For example, red has been shown to stimulate the senses and raise blood pressure while blue has a calming effect. Red has cultural associations of importance (think red carpet), danger (stop signs), and anger. Sometimes, adjusting the brilliance, darkness, or lightness of a color can alter the psychological response. The rules of color harmony and context may also be followed to make sure that the color combinations do not put stress on the viewer’s eyes or make your message difficult to read.
Color says much without ever using words and can add vibrancy and life to a business image.
Find out how your colors speak.