Last time, we considered “what” your brand is, and decided on a simplified answer—what you stand for, how you are perceived by the public, and what ideas are held in an individual’s mind about your business. Now let’s consider “why” your brand matters and “who” it matters to.
If the simple definition we have settled on is true, then your brand is the deciding factor on if you will attract new clients, how much business your current clients will continue to throw your way, how readily people refer your company to others, and will even influence how much effort and care your employees will put forth while on the payroll (Ask an Apple employee what they think about their company). Businesses need happy clients to survive and we are all looking for referrals. The better the brand, the easier this becomes. But a great brand affects other important folks that will have an impact on business productivity. What every business needs is buy-in.
On the contrary, the wrong brand can be a real party pooper for your business. Let’s consider who those party goers are and consider if your brand creates buy-in with them:
- The Public
- Clients
- Potential Clients
- Partners
- Employees
- Those who give referrals
- Recruiters
- Suppliers
- Lenders
- The Media
- Competition
- Peers
Doodl can help your party last long into the night with the kind of energy and excitement that rock stars wish they had. to chat about how to get there.